AI that actually changes how the work gets done.

I'm a fractional Chief AI Officer. I work as a part-time fully embedded leader for small-to-mid-market companies that want AI to be a reliable part of how work gets done rather than an expensive novelty.

Desk setup with charts on a laptop beside printed notes
Quick answers

Quick answers about AdviceForge.

What is AdviceForge?

AdviceForge is Mark Bennett's fractional Chief AI Officer practice. It helps small-to-mid-market companies turn AI from scattered tool use into a reliable part of how work gets done.

Who is AdviceForge for?

AdviceForge is for CEOs, founders, owners and leadership teams at small-to-mid-market companies who want the work to take fewer hours of their best people, and to scale faster than they can hire.

How does AdviceForge work?

The work usually starts with a diagnostic, moves into roadmap activation and can continue as an embedded fractional CAIO retainer.

Mark Bennett
Operator background

Built from the hot seat.

10yrs
Aerospace
USAF and defense contractor
13yrs
CME Group
250+ staff across Europe and Asia
8yrs
CEO, Sentry
Biometric identity, 10x+ growth
15+yrs
Hands-on AI
Expert systems, ML and LLMs
“Highly strategic, technically adept, and mission-driven leader. Ability to bridge technology and business strategy, coupled with steady leadership through periods of rapid change.”
— Sentry Enterprises Board of Directors, 2025
What this comes from

The work depends on people you cannot get more of.

Most of the companies I talk to have at least two of these going on.

Your best people do your least demanding work.

Pulling numbers out of documents, re-keying between systems, rebuilding the same report. While they do it, the work that needs their judgment waits.

You have already cut what there was to cut.

Vendors, policies, headcount. Nobody has been able to cut the hours the work itself takes.

The work grows faster than you can hire for it.

The posting has been open for months, and the backlog lands on the people already there.

How I work

Diagnose. Activate. Embed.

I take a seat on your leadership team as a part-time CAIO, accountable for outcomes alongside your existing team, not a consultant who hands over a deck and leaves. The work unfolds across three phases.

01

Diagnostic

A focused engagement to take a deep dive into your company and your workflows. Output is a feasibility-validated roadmap for where AI fits in the business. Roughly 30 days, scoped to your situation.

02

Roadmap Activation

Drive the first wave of redesign. A bounded engagement to execute the highest-priority moves from the roadmap, proving the model before any commitment to ongoing leadership. Roughly 60-90 days.

03

Embedded retainer

The ongoing engagement to embed AI into how the company runs. A few hours per week in your leadership team, accountable for outcomes alongside the existing team. Weekly working session, monthly written summary, quarterly review.

What the diagnostic usually turns up

Tool sprawl, shallow use. Every function picked its own AI tool. The subscriptions add up. Actual workflow value is uneven and rarely measured.

A handful of power users. One or two people do impressive AI work. Everyone else copies the surface and misses the judgment that makes it work.

Pilots that don’t graduate. Promising experiments stall before they become how the company actually operates.

No shared picture of good. Different people on the same leadership team have different answers for what AI should be doing here.

Two ways to start

Depending on where you sit.

A paid 90-minute working session either way. Which one is yours comes down to what you want to walk out with.

For owners and CEOs

AI Workflow Strategy Session

An outside strategic read on where AI fits in your company. You leave with a written brief for your leadership team or board.

$1,000 · 90 minutes · credits toward a retainer

See the Strategy Session
For the individual executive

The AI-Powered Executive

A program for your own week, not your company's. Build your own AI Chief of Staff, then add a new capability every month, with live sessions and a monthly brief.

$99 a month · free workshop first · 30-day money-back guarantee

See the program

If your best people are spending their week on work that does not need them, let's talk.

Book a 30-minute scoping call to see whether a fractional engagement fits. Or take the deeper paid Strategy Session if you want a written brief on where your AI work should focus.

If it is your own week you want to fix rather than the company, look at The AI-Powered Executive.

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